Balanced Health Botanicals needed an unbranded editorial that reported on the new and widely used, though largely misunderstood, product CBD. As a leader in this growing industry, they wanted to help the public understand this new product, but knew that doing so in an unbiased (and unbranded) way was the best to win the trust of the readers.

When starting this project, Rachel saw the soft, earthy branding used by Balanced Health Botanicals, and wanted to do a complete 180. Using electric blues and wide, grotesque fonts, Rachel put a new spin on the traditional look of CBD branding which centered on the use of greens and more organic shapes.