Husthere
Husthere is travel app with a social spin, like Expedia for your friends
Branding, Logo Design
Husthere was a groundbreaking travel app concept designed to seamlessly merge the worlds of social media and travel booking platforms. This innovative idea aimed to revolutionize how users plan and share their travel experiences, offering a more interactive and connected approach to exploring the world.
When the client approached our design studio to develop the visual identity for Husthere, they brought a Pinterest board full of inspiration for the logo. Drawing from this creative direction, we crafted a design that captured both the cultural essence of travel and the app’s modern, innovative spirit.
Inspired by the layered architecture of a traditional pagoda, we flipped its structure on its side to create a sleek, minimalist “H” that embodies both balance and movement. The resulting logo for Husthere combines architectural sophistication with a contemporary edge, perfectly aligning with the app’s mission to bring people and destinations together in a dynamic and engaging way.
Moodboard
The client came to Studio Roger with a pinterest board of inspiration for the logo. The client really wanted an “H” for Husthere, and an exotic tropical feel. Here are a few photos that were used in the first concept round. Lots of rounded organic objects, arches, and a pagoda ended up inspiring the concepts.
For more of a look at the creative process, scroll below to see other concepts that were pitched.
Other Concepts
At our design studio, we believe every brand deserves a visual identity that captures its essence and connects with its audience. For each visual identity project, we develop multiple logo concepts tailored to the client’s vision, values, and target audience. These initial concepts are thoughtfully crafted to explore diverse creative directions and inspire meaningful discussions.
Once the client selects their favorite design, we dive deeper into the refinement process. This collaborative phase allows us to perfect the details, ensuring the logo aligns with the brand’s story and creates a lasting impact. Our goal is to deliver a polished, versatile identity that helps the brand stand out and resonate in its industry.
Whether it’s bold, minimalistic, or intricate, we’re committed to bringing each client’s unique vision to life through thoughtful and strategic design.