A luxury apartment in Denver needed a name and branding. Here are some of the concepts I pitched before construction was delayed.
A Denver-based Developer
Naming, Branding
Concept 1 gives homage to the geography of the area in multiple ways. The name Kinnik is in reference to the kinnikinnick bush which is plentiful in the foothills of the area. The two N’s are connected and given a cap to resemble the mountains as well.
The “double N” logomark can also be turned into a step and repeat pattern for a high-class, luxury aesthetic like a designer monogram.
Concept 2 takes the same name Kinnik and uses bold typography to give the logomark a sportier look that will appeal to the adventurous people in the area. The double N is given some dimension with a gradient on the diagonals.
Concept 3 is in homage to the Continental Divide, a geographical feature near the city. The word is literally divided into two levels for a bold and unique typographic treatment.
At our design studio, we believe every brand deserves a visual identity that captures its essence and connects with its audience. For each visual identity project, we develop multiple logo concepts tailored to the client’s vision, values, and target audience. These initial concepts are thoughtfully crafted to explore diverse creative directions and inspire meaningful discussions.
Once the client selects their favorite design, we dive deeper into the refinement process. This collaborative phase allows us to perfect the details, ensuring the logo aligns with the brand’s story and creates a lasting impact. Our goal is to deliver a polished, versatile identity that helps the brand stand out and resonate in its industry.
Whether it’s bold, minimalistic, or intricate, we’re committed to bringing each client’s unique vision to life through thoughtful and strategic design.