Remuda Roasters is a celebration of the Old American West.
Branding Design, Illustration, Branding
The goal of this branding project was to evoke the rugged, untamed spirit of the Old West while creating a timeless and authentic visual identity.
To achieve this, I immersed myself in extensive research, studying pages upon pages of antique issues of The Western Horseman and classic Western pulp magazines from the 1940s. These vintage publications provided rich inspiration, from their bold typography to their gritty, character-filled illustrations, which helped shape the aesthetic direction of the project.
The logo and accompanying illustrations were meticulously hand-drawn in Procreate, ensuring every detail captured the raw energy and craftsmanship of the era. This approach allowed for a truly bespoke design, steeped in the authenticity and charm of the Old West, while remaining adaptable to modern branding needs.
The final result is a brand identity that feels rugged yet refined, nostalgic yet relevant—a perfect homage to the enduring allure of Western culture. From the textured lines of the illustrations to the carefully crafted logo, every element tells a story of adventure, resilience, and the untamed frontier.
This is a Spec Project, and is available for licensing
At Studio Roger, we believe that design is a constant journey of growth, exploration, and refinement. Alongside our client work, we dedicate time to creating spec projects—conceptual designs crafted without a specific client or brief. These projects play a vital role in our design practice by challenging our creativity, pushing boundaries, and keeping our skills sharp in an ever-evolving industry.
Spec projects allow us to experiment with new techniques, explore bold ideas, and refine our visual storytelling abilities. They are a space for innovation and discovery, where we can reimagine possibilities and develop fresh approaches to branding, illustration, and visual identity design.
By tackling self-initiated projects, we stay connected to our passion for design and ensure our creative toolbox remains dynamic and relevant. These projects not only fuel our growth as designers but also demonstrate our versatility and ability to think outside the box, bringing a fresh perspective to every client collaboration.
At Studio Roger, we see spec projects as a testament to our dedication to craftsmanship and innovation—hallmarks of the work we bring to life for our clients.