The inventor of the oatcake needed a brand identity that emphasizes the handmade touch of Strollin’ Oat’s confections

The client approached Studio Roger with a clear vision for their brand: a script-style logo that would reflect their warm, approachable identity. Building on this direction, we added a textured effect and intricate filigree details to give the logo a sense of motion and playfulness—or, as we like to say, a sense of “strollin’.” The result is a logo that feels dynamic, handcrafted, and perfectly aligned with the brand’s personality.

Key to the branding process was incorporating elements that reflected the client’s packaging choices and product story. Since they use kraft paper to wrap their granola, this earthy material inspired the color palette, which features natural tones of kraft brown and cream. To add contrast and a touch of modernity, we paired these neutral hues with an eye-catching yet approachable cobalt blue.

To complete the brand identity, we selected a friendly serif font for headlines, enhancing readability and approachability. Custom ingredient-inspired illustrations were also developed to expand the brand’s visual language, offering a playful yet refined way to communicate the granola’s wholesome, artisanal qualities.

The final result is a cohesive and versatile brand identity that balances warmth, craftsmanship, and charm, perfectly reflecting the client’s vision and the product’s unique appeal.