The client first approached me for branding for The School Psychologists, a company that pairs schools with certified, remote psychologists. The logomark is inspired by the right and left sides of the brain, with the right being more rigid and logical, and the left being more loose and creative. The color palette is soothing and muted, a refreshing departure from the usual brash and bright kid’s branding. The result is a brand that is approachable and kid-friendly.

Later, the client needed branding for sister company The Speech Language Pathologists. I kept the diamond shield shape and adjusted the lines to mimic sound waves, and tweaked the colors just enough to be distinct but related to The School Psychologists.